Patient Acquisition Cost Intelligence
IVF Patient Acquisition Cost, Measured at Consult Movement
Cost per click is not cost per consult. Cost per lead is not cost per attended consult. See patient acquisition cost at the stage that actually funds the clinic.
This is one layer of Irresist Fertility Patient Intelligence for IVF clinics — the work of understanding where serious patients stop moving and what proof is still required.
The scene most clinics recognise
CAC reporting stops at leads or at clicks. Attended consult and treatment-start movement are in a different system. The gap makes CAC arguments loud but not honest.
Outcome → patient movement → what Irresist helps do
Six steps from a clinic outcome to the proof Irresist helps establish.
A defensible CAC at booked, attended and treatment-start level.
Spend → visit → inquiry → booked → attended → treatment start.
Attribution ends at the form. Booking, attendance and treatment-start events are not tied back to source.
Connect source to lifecycle outcomes where data allows, expose CAC at each stage, and label estimates as estimates.
Reliable source-on-inquiry, lifecycle status, and an honest volume of attended consults.
A Revenue Leak Map assesses whether the CAC problem is spend, conversion, attribution, or data quality.
What the surface hides, what Irresist makes visible
The gap between what a dashboard reports and what a consult-intent patient actually experiences.
What this problem usually hides
- CAC arguments that use lead totals as if they were consult totals.
- Spend that looks efficient at click but expensive at treatment-start.
- Missing lost-reason data that hides why some sources under-convert.
What Irresist helps make visible
- Stage-by-stage CAC with the confidence level next to each number.
- Which sources move consults efficiently vs which only fill the lead top of funnel.
- A prioritised list of tracking fixes that would make CAC defensible.
What data is needed to prove movement
The minimum ingredients for movement to be visible, not just estimated.
- 01Spend data by source.
- 02Source captured on the inquiry.
- 03Booking, attendance and treatment-start events, ideally tied back to the inquiry.
How to start
A Revenue Leak Map is the fastest way to see whether your CAC number is truthful — and what the biggest correction is.