Does this replace our marketing analytics tool?

No. It sits alongside GA4 and campaign tools. It focuses on the consult movement they usually cannot show on their own.

What if our attribution has gaps?

The Revenue Leak Map flags those gaps as proof limits and proposes the smallest tracking fix that would close them.

Can we see paid demand after the click?

Yes, to the extent the underlying data allows. Where a source cannot be attributed, that limit is labelled instead of estimated over.

Platform

For the Growth Leader

IVF Growth Dashboard For Consult Movement

Which sources and journeys actually become booked and attended consults — and where movement stops between the click and the consult.

Growth leader pipeline preview showing source to consult movement

Growth leaders need Fertility Patient Intelligence to show which demand actually moves, not only which campaign created leads. Volume without downstream movement is a story, not a result.

The private pressure

Lead counts look healthy while booked and attended consults do not.
Sources that look strong on cost-per-lead disappear once attendance is checked.
Attribution stops at the form submission and never re-appears at the consult.
Outcome data gaps make it hard to defend one channel over another.

The patient movement you need to see

Source → landing page → inquiry (with page, campaign and CTA context preserved).
Inquiry → booked consult, split by source and treatment interest.
Booked → attended consult, split by source and time-to-first-response.
Attended → clear next step or clear lost reason.

The Fertility Patient Intelligence lens

Fertility Patient Intelligence keeps source context alive through the whole path so a growth leader can compare channels by attended consults, not only by leads — and can see where in the journey each source actually breaks.

The Irresist layer that helps

Website Movement Intelligence and Inquiry & Intake Intelligence work together: the first shows where sources drop before inquiry, the second shows which inquiries stopped moving after it. Together they give a growth leader a defensible view of source quality by consult movement.

Explore Inquiry & Intake Intelligence

What proof or data is needed

01UTM / source data preserved on inquiries and calls.
02A trustworthy lead lifecycle (contacted, booked, attended, no-show, lost reason).
03Booking and attendance data separated cleanly.
04Enough discipline to update statuses so source quality is real, not assumed.

The decision question

Can you compare your top three sources by attended consults, not just by leads, with confidence?

Answer it with a Leak Map

A private Revenue Leak Map ranks the stuck points that matter for your role and names the fastest movement to prove first.

Request the Revenue Leak Map Book a 20-min call