Analytics Readiness
GA4 for IVF Clinics
GA4 alone does not know when a patient became a consult. Define the clinic events that matter, understand the honest limits of analytics, and connect the picture to real lifecycle movement.
This is one layer of Irresist Fertility Patient Intelligence for IVF clinics — the work of understanding where serious patients stop moving and what proof is still required.
The scene most clinics recognise
GA4 is installed. Reports show sessions, pageviews and a form_submit or two. Nobody uses it to decide anything about consults, because it does not talk to booking or attendance data.
Outcome → patient movement → what Irresist helps do
Six steps from a clinic outcome to the proof Irresist helps establish.
Analytics that reflects what actually moves the clinic, not just what visited the site.
From page view → intent event → form/call/booking event → lifecycle status update.
Generic event setup, missing source persistence, no consult-outcome events, no bridge to lifecycle data.
Define the smallest useful set of clinic events, preserve source across the journey, and show what analytics can and cannot claim about consult movement.
Correct event configuration, consent-compliant tagging, and a link between analytics events and lifecycle outcomes.
A Revenue Leak Map audits the current analytics setup against real consult events and names the fastest fixes.
What the surface hides, what Irresist makes visible
The gap between what a dashboard reports and what a consult-intent patient actually experiences.
What this problem usually hides
- form_submit events that do not distinguish consult intent from newsletter or contact enquiries.
- Source data lost between landing page and the eventual inquiry.
- Reports that stop at the session, never at the consult.
What Irresist helps make visible
- A clinic event map: what to track, what to ignore, and why.
- A honest statement of what analytics can prove and where lifecycle data has to take over.
- A shortlist of GA4 misconfigurations worth fixing first.
What data is needed to prove movement
The minimum ingredients for movement to be visible, not just estimated.
- 01Access to the current GA4 property and tagging setup.
- 02The public path and consent implementation.
- 03A basic sense of which service outcomes matter most.
How to start
A Revenue Leak Map reveals whether analytics is silently mis-telling the consult story — and where to close the gap first.