Can Irresist give one universal ROI number?

Not honestly. Different denominators answer different questions. Irresist reports the ones the data actually supports and labels the ones it does not.

What about recovered revenue?

Reported at the strongest defensible rung — logged recovery, baseline-adjusted estimate, or causal lift — never blended into a single headline.

Does this replace finance reporting?

No. It supplies patient-movement-aware denominators that finance and marketing can share without arguing about the base.

Platform

For Finance-Minded Leaders

IVF Marketing ROI Proof

Tie spend to valid denominators — leads, booked consults, attended consults, service starts — with the proof limits visible instead of hidden.

Marketing ROI proof preview showing CAC denominators and proof rungs

Finance-minded leaders need Fertility Patient Intelligence that ties spend to valid denominators and proof limits. A single ROI number without a labelled denominator is a story, not a defence.

The private pressure

CAC is quoted against leads, but leads and consults are not the same commitment.
Recovered revenue is defended without naming which proof rung it sits on.
Value per patient is assumed at the top of the funnel and never checked against actual treatment starts.
Different meetings use different denominators, so no ROI number survives cross-checking.

The patient movement you need to see

Spend by source → cost per lead (with source attribution limits shown).
Cost per booked consult, split by source and treatment interest.
Cost per attended consult, separated from booked.
Cost per service start — where data allows the honest denominator.

The Fertility Patient Intelligence lens

Fertility Patient Intelligence for finance is denominator discipline: every ROI or CAC number is reported at the strongest denominator its data actually supports, with proof limits stated instead of estimated over.

The Irresist layer that helps

Marketing ROI Intelligence maps spend to the movement layers above — lead, booked consult, attended consult, service start — with proof rungs and attribution limits visible in every view.

Explore Marketing ROI Intelligence

What proof or data is needed

01Spend by source, refreshed at a usable cadence.
02Inquiries, calls, and bookings with source attribution where possible.
03A trustworthy lead lifecycle including attended and lost with reason.
04A value-per-service assumption the clinic will actually stand behind.

The decision question

For each ROI or CAC number your team quotes, can you name the denominator, the source coverage, and the proof rung it sits on?

Answer it with a Leak Map

A private Revenue Leak Map ranks the stuck points that matter for your role and names the fastest movement to prove first.

Request the Revenue Leak Map Book a 20-min call